We believe the most important news is what's happening in YOUR city—not national headlines you can't control. We obsess over Dakota County suburbs because that's where you live, work, and raise your family. If it doesn't directly impact South Metro residents, it doesn't make the cut.
Local government shouldn't require a law degree to understand. We translate complex city council decisions, planning commission sessions, and municipal budgets into language that makes sense over your morning coffee. If your neighbor wouldn't say it, neither will we.
Your time is valuable. We do the research, attend the meetings, read the transcripts, and scan dozens of sources so you don't have to. Twice a week, we deliver only what actually matters—no information clutter, no Facebook group chaos.
Whether you're a subscriber or an advertising partner, you deserve to know exactly what you're getting. No black boxes, no vague promises, no "trust us." We show our metrics, track our results, and admit when we don't know something.